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Privacy Policy

Last updated: 8 April 2026

OptimisedTradies ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, store, and protect your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Information We Collect

We may collect the following personal information when you use our website, submit a form, or contact us:

• Your name
• Email address
• Phone number
• Business name and trade type
• Suburb or service area
• Website URL (if applicable)
• Any other details you provide through our contact or free quote forms

We also collect non-personal information automatically through cookies and analytics tools, including your IP address, browser type, pages visited, and time spent on our site.

2. How We Use Your Information

We use your personal information to:

• Respond to your enquiries and provide the services you've requested
• Prepare free quotes, audits, and marketing recommendations
• Communicate with you about our services, including follow-up emails and SMS
• Manage your account if you become a client
• Improve our website and marketing materials
• Comply with our legal obligations

We will never sell, rent, or trade your personal information to third parties for their marketing purposes.

3. Third-Party Service Providers

To operate our business and deliver our services, we use a number of trusted third-party service providers. These may include, without limitation:

• A website hosting and form submission provider
• A web analytics provider to understand how visitors use our website
• A customer relationship management (CRM) and marketing automation provider to manage enquiries, communications and appointments
• A business email and productivity provider to send and receive correspondence
• Digital advertising platforms used to manage advertising campaigns for our clients

Each of these providers operates under its own privacy policy. Personal information is only shared with providers to the extent necessary to deliver our services, and we require them to handle it in line with applicable privacy laws.

4. Cookies

Our website uses cookies — small text files stored on your device — to improve your experience and help us understand how our site is used.

We use:

• Essential cookies — required for the website to function properly
• Analytics cookies — set by our web analytics provider to help us understand visitor behaviour (anonymised)

You can disable cookies through your browser settings. Some features of the website may not work correctly if cookies are disabled.

5. Data Storage and Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access or disclosure. Your data is stored securely using industry-standard practices including encryption in transit (TLS) and access controls.

Some of our third-party tools store data on servers outside Australia (primarily in the United States). By providing your information, you consent to this transfer. We ensure that any overseas recipients comply with privacy standards comparable to the APPs.

6. Your Rights

Under the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you
• Request corrections if your information is inaccurate, incomplete, or out of date
• Request deletion of your personal information (subject to any legal obligations we may have to retain it)
• Opt out of marketing communications at any time by replying STOP to SMS or clicking unsubscribe in any email

To exercise any of these rights, contact us using the details below.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. If you request deletion of your data, we will remove it within 30 days unless we are legally required to keep it.

8. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with a revised "last updated" date. We encourage you to review this page periodically.

9. Contact Us

If you have any questions about this privacy policy, want to access or correct your information, or wish to make a complaint, please get in touch using the contact form on our homepage. Include "Privacy enquiry" in your message and we'll respond within a reasonable timeframe.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).