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Privacy Policy

Last updated: 9 April 2026

We take your privacy seriously. This page explains what information we collect, why we collect it, and how we keep it safe. No legal jargon — just straight talk, the way we do everything at Optimised Tradies.

This policy complies with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs).

1. What We Collect

When you fill out a form, book a call, or get in touch with us, we may collect:

• Your name and contact details (email, phone)
• Your business name, trade, and service area
• Your website URL (if you have one)
• Anything else you choose to share in a message or on a call

Our website also collects some basic, anonymous data automatically — like which pages you visited and how long you stayed — so we can make the site better. This is standard practice for every website you visit.

2. What We Do With It

Simple — we use your information to:

• Get back to you with a quote, call, or answer to your question
• Deliver the marketing services you've signed up for
• Send you helpful follow-ups (you can opt out any time)
• Improve our website and services

We will never sell your information. Full stop. Your details stay between us and the trusted platforms we use to run your campaigns.

3. Trusted Platforms We Work With

To deliver great results for our clients, we use some of the biggest and most trusted platforms in the world:

• Google — Google Ads, Google Analytics, Google Business Profile, Google Search Console, Google Workspace (email)
• Meta (Facebook & Instagram) — for social media marketing and advertising
• Local directories — Yellow Pages, True Local, Hotfrog, and similar Australian business directories
• Industry-leading CRM tools — to manage your enquiries, follow-ups, and appointments securely

These are household names with their own strict privacy policies. We only share what's needed to run your campaigns — nothing more.

4. Cookies

Like almost every website, we use cookies to understand how people use our site. Specifically:

• Google Analytics — helps us see which pages are popular and how visitors find us (all anonymised)
• Essential cookies — needed for the site to work properly (forms, navigation)

You can switch cookies off in your browser settings, though some features might not work perfectly without them.

5. How We Keep It Safe

Your data is protected with industry-standard security including encrypted connections (the padlock you see in your browser). Access to client information is restricted to authorised team members only.

Some of the platforms we use (like Google) store data on international servers. This is standard for any business using Google or Facebook — your data is protected by the same security that protects billions of users worldwide.

6. Your Rights

You're in control of your information. You can:

• Ask to see what information we have about you
• Ask us to fix anything that's wrong or out of date
• Ask us to delete your information (we'll do it within 30 days)
• Opt out of emails or SMS any time — just reply STOP or hit unsubscribe

No hoops to jump through. Just send us a message and we'll sort it.

7. Updates

If we make changes to this policy, we'll update this page. Nothing sneaky — just good housekeeping.

8. Questions?

If you've got any questions about your privacy or your data, reach out through the contact form on our homepage or email us directly. We're real people and we'll get back to you promptly.

If you're not happy with how we've handled something, you can also contact the Office of the Australian Information Commissioner (OAIC).